Das Projekt Parallel Lines von Philips ist ein recht spannendes Beispiel wie Marketing und Kunst, in diesem Fall Film, kollaborieren. Die Marke versucht hiermit ihre neue Technologie zu kommunizieren.
Der offizielle Text dazu lautet:
“Five directors were each challenged to create short films in different genres using the same dialogue. The five 5 beautifully diverse films are by Greg Fay, Jake Scott, Johnny Hardstaff, Carl Erik Rinsch and animators Hi-Sim and their genres range from drama, animation, action, to sci-fi and thriller. This single piece of dialogue was composed to form the basis of the 5 short films, serving as the glue that binds the films into a truly unique cinematic viewing experience, proving that while “there are millions of ways to tell a story, there’s only one way to watch one.”
Und weiter auf /Film:
RSA was asked to create a series of groundbreaking short films in a genre of their choice, using “the same unifying theme.” RSA directors submitted forty-five treatments and Philips selected five it believed were most ground-breaking: Jake Scott, Greg Fay, Johnny Hardstaff, Carl Erik Rinsch, and Hi-Sim.
