Seit dem Jahr 2000 bietet Threadless extrem coole T-Shirts im Netz an. Es war nicht nur Vorbild für so viele internationale Shirt-Dienste wie Lafraise, A better tomorrow und viele viele andere, sondern hat seitdem stetig das Niveau anheben können und ist auch sieben Jahre nach seinem Launch schlichtweg DAS Portal für cool designte T-Shirts.
Nun hat (endlich) der erste Threadless-Store geöffnet. In ihrer Heimatstadt Chicago kann man die vielen vielen Shirts, die es unter anderem auch für Kids gibt, im Offline-Leben anschauen und kaufen. Selbst sagt Threadless dazu Folgendes:
When Threadless started back in late 2000, it has only existed online. Well, in September 2007, that has changed! Starting in our hometown of Chicago, we’ve opened our first-ever official Threadless STORE! Amazing!
Why a store? A zillion reasons. Most of them revolve around ideas we come up with for giving back to the Threadless community and not having the staff, resources, venue or time to make happen. Ideas like teaching design classes, hosting galleries with Threadless artist’s work, having real-world group critiques and other various events.
Another big reason has to do more with our product. We’ve been quite selective with which shops carry Threadless product and have even turned down some big-box retailers. Our reason for doing so is twofold. First, our product line changes every week and most retailers are not equipped to handle change that fast. Second, the story behind each of our products and who creates them, how they are created, scored and selected for print often gets lost in a traditional retail environment. Our tees lose some of their specialness and become just another tee on the shelf.
Threadless findet also einen Pfad nach draußen. Cool. Und vor allem: Congratulations and good luck!







Dein Kommentar